Early internet phones were a novelty, allowing people to search for others to connect to online. Quality was poor and delays made conversations seem like ham radio conversations of days gone by.
But the explosive growth of high speed internet changed all that. Primus Canada, in 2004, became the first to offer VoIP which is Voice over Internet Protocol, service in Canada.
VoIP allows people to make telephone calls using a broadband internet connection. And with broadband penetration reaching a saturation point in Canada, the potential market for the internet phone service was huge. Promotional internet phones were being were being made for different companies at a fast rate. This made a million dollar industry up for grabs, and these companies that were ordering promotional internet phones were getting advertisement for their companies.